American Janitorial Cleaning Services Association

How to Market Your Business Effectively

Marketing for Your Businesses to Increase Leads and Sales

This information will:

1.     Raise Your Business Profile: Increase awareness of your business. Put your products or services in front of potential customers.

2.    Generate New Leads & Sales: This is a proven Marketing Plan that will attract new customers and build brand loyalty, which will create increased profits.

3.    Empowers You to Leap Over Your Competition: Our marketing strategy will differentiate your business from competitors, carve out your unique brand identity, and resonate with potential new clients.

4.   Strengthens Customer Relations: Marketing does three primary things: It creates new business, retains current business accounts, and builds your reputation. It strengthens your relationships with them by demonstrating your ongoing commitment to providing value.

Here is a list of actionable ideas you should use to promote your business to potential clients better:

·        Connect Your Business on all relevant Social Media Platforms: Reach your audience, build engagement, and boost conversions. (And stay alert for new platforms that recently have come online that will assist you in reaching vast numbers of people and business owners.)

·       LinkedIn: This is the most significant social network for professionals and business owners. When used properly it can grow any business. Complete your personal and business profile on this site. Search for businesses, people, and jobs in your area.

·        We assist you in writing good copy for messaging, posting, and contacting those who have the resources to build your business, or to increase your influence, and to gain more knowledge. — Collaborating with popular influencers in your industry offers a unique way of attracting new customers to your business.

·        SEO Optimization:  Maximize your website’s search engine rankings by incorporating key SEO techniques like keyword research, hashtags, and content optimization.

·        Attend or Host Events: Sponsor or host local events relevant to your business niche, giving your audience a personal connection to your brand.

·        Connect with me on LinkedIn to receive my videos and blog posts about Marketing Strategies and how they can effectively drive your business forward. (https://www.linkedin.com/in/markbaird/)

Remember: Marketing isn’t a one-and-done proposition, it’s an ongoing process. By consistently providing value, you build a sustainable business that will prosper in the long run.

To Your Success

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